What is Digital Marketing and Digital Marketing Strategy?
The first step in building a successful digital marketing strategy is defining your goals. This may require a combination of SEO and social media outreach to boost your brand’s awareness and sales. Or it may involve launching PPC campaigns to drive targeted traffic to your website. In either case, you should start by determining KPIs for each channel to measure the effectiveness of your digital marketing efforts. If you’re not sure which of these metrics are most important for your business, here’s a primer:
Mobile technology
The rise of smartphones and tablets has changed the way people communicate. People now use their smartphones as true computers that are constantly connected to the world around them. The new generation of smartphone users, Millennials and Generation Z, spend hours on social media applications. They are more likely to buy products online than to visit brick-and-mortar stores, and mobile marketing is an excellent way to reach them. Adweek estimates that there are now eight billion mobile devices in use globally, with more than two billion users. Mobile marketing requires marketers to tailor their campaigns to meet the needs of the mobile audience and create an enjoyable experience for the users.
Mobile marketing utilizes SMS/MMS, push notifications, mobile apps, and social media to reach a broad audience. The primary goal of this type of marketing is to reach as many people as possible, using various marketing channels at the same time. To reach a larger audience, mobile marketing is a crucial piece of the digital marketing puzzle. It can be used to complement other forms of digital marketing, including email, pay-per-click, search engine optimization, and content marketing. However, it requires strategic planning and highly personalized content to engage users.
SEO
Search engine optimization, or SEO, is a critical aspect of digital marketing. With 3.5 billion searches a day, Google is the dominant search engine with a 92% market share. Using SEO to improve your website’s presence on Google’s SERPs is crucial for reaching potential customers and increasing sales and profits. However, proper SEO will only work if your website is optimized correctly. Here are some SEO tips for businesses:
The goal of SEO is to increase the discoverability of your brand online while creating the highest quality of traffic. In addition, SEO requires little to no ongoing maintenance. But it can be a difficult task for most companies. One reason for this is that SEO is typically the most isolated part of a marketing strategy. Companies either outsource the task to an external agency or maintain an in-house SEO team. Creating silos between SEO and other aspects of your marketing strategy can result in poor results and a brand reputation crisis.
Developing a digital marketing strategy
If you haven’t developed a digital marketing strategy yet, you should start by understanding the fundamental steps of creating an effective campaign. Your content should provide practical, valuable information to your target buyer personas. This will increase traffic and lead to conversions. Before you start creating content, you need to understand your buyer personas and what motivates them. Your content should address the concerns and problems they face and provide value to their life.
Your strategy should include your digital assets, including your website. You should also consider how you can improve these assets, such as your landing page. Make it as effective as possible and improve its design as needed. After all, it will be the most effective part of your strategy. But you don’t want to limit yourself to just one element. There are many other aspects of a digital marketing campaign that should be integrated into your overall strategy.
Identifying KPIs for each channel
There are many advantages to identifying KPIs for each channel of your digital marketing strategy. KPIs are an excellent way to monitor the performance of your campaigns and help you understand what is working and what isn’t. They also help you identify trends and identify areas for improvement. Knowing what to measure and how to track it will help you build a successful digital marketing strategy. To do this, you must decide what KPIs will be useful to you and your business.
The first benefit of identifying KPIs is that they help you track your business’s progress towards your goals. They also help you evaluate how successful you are compared to industry standards and targets. Depending on your goals, your KPIs may be different for each channel. In general, it’s a good idea to identify three KPIs for each channel of your digital marketing strategy.
